Pixel 11 Lands Aug 12: Pixel 10 Pro Now $300 Off

Pixel 11 Launches August 12 — and the Pixel 10 Pro Just Fell to $699

Google has confirmed a Made by Google event for August 12, 2026, at 6 PM Eastern in New York City. It's the Pixel 11 line's turn on stage, and pre-orders are expected to open the moment the keynote ends, with wide retail availability following around August 20.

Here's the part most launch coverage buries: the best phone deal this month probably isn't the phone being announced.

What's actually coming on August 12

Treat every spec below as a leak, not a spec sheet. Almost nothing beyond the date is confirmed by Google — but this year's leaks have been unusually consistent.

• ●Pixel 11 Pro — reportedly starting at $1,099 for the 256GB model
• ●A new-generation Google G6 chipset running Android 17
• ●16GB RAM, 6.31-inch OLED at a 144Hz refresh rate
• ●A 50MP + 50MP + 50MP triple rear camera, 48MP front
• ●A "Pixel Glow" LED on the back and the usual round of upgraded on-device AI features

If that $1,099 figure holds, the Pro sits exactly where flagship Android has settled — and exactly where it's hardest to justify against last year's model at a third off.

The Pixel 10 fire sale is the real story

Retailers are clearing 2025 stock before the 11 lands, and the discounts have gotten genuinely aggressive:

Amazon's $300 cut on the Pixel 10 Pro is the deepest it's been since Prime Day in June, and it beats what the phone sold for during last holiday season. The catch is a familiar one: the $250-off tier is limited to the Jade colorway, and the Pixel 10 Pro XL is already completely sold out. Clearance pricing doesn't get restocked.

Wait or buy?

The honest split:

Buy the Pixel 10 Pro now if you want a flagship camera and seven years of Google software updates without paying flagship money. At $699 — or $621.99 open-box — you're getting roughly 90% of the Pixel 11 Pro experience for about 60% of the launch price.

Wait until August 12 if you care about the G6 chip's AI features, the 144Hz panel, or you'd rather have the full warranty window on a brand-new device. There's also a second-order reason to wait: Pixel 10 prices historically dip again in the two weeks after a successor ships, as the remaining stock has to move.

Check the price before you commit

Pixel pricing fragments badly across Amazon, Best Buy, and the Google Store — different colors, different storage tiers, and open-box inventory that changes hourly. A $300 "deal" isn't a deal if the same configuration is $60 cheaper one tab over.

Run the model you're considering through shopsmartai.org ↗ before you check out. It compares live pricing across major retailers and shows you the price history, so you can see whether $699 is genuinely a floor or just a number with a red slash through it. Ahead of a launch week, that distinction is worth real money.